Event Industry News
LIVE from the Northwest Event Show with Sessionboard!
LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...
LIVE from the Northwest Event Show with GetRegistered!
LIVE from the Northwest Event Show! Join Lisa Schulteis, Founder of ElectraLime Marketing and Jon Summersfield of GetRegistered as they discuss the challenges of Event Registration.Full Transcript Lisa Schulteis (00:00): All right, everybody. So excited to be here....
LIVE from the Northwest Event Show with Nick Borelli
LIVE from the Northwest Event Show! Join Lisa Schulteis, Founder of ElectraLime Marketing and Nick Borelli from Zenus as they discuss Event Marketing!Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis here with ElectraLime Marketing and we are...
Hybrid Events: Meeting Your Audience Where They Are
Even as live events return, hybrid events are remaining strong players in the events industry. Why? Because hybrid events allow your attendees a choice... to attend in person or to attend virtually. What exactly is a hybrid event? It's an event that has both a...
Project Runway: Business Lessons You Shouldn’t Miss from the Finale
The season 19 finale of Project Runway had the usual excitement and anticipation as the four finalists waited to hear who would be named the winner. For the finale, the four designers were sent home with $10,000 each and six months to put together their 10-look...
Hindsight is 20/20… Especially in 2020!
They say that "Hindsight is 20/20"... and that saying is more applicable as we end 2020 than any other year. As you look back on this year, what do you see? How do you plan for 2021? I share my perspective in this short video (3 min). Let me know your thoughts in the...
How to turn your Live Event into a Virtual Event
Whether you are hosting a workshop, large conference or internal employee sales meetings, you can convert those into virtual events. There are five main types of virtual events that you can utilize to convert your live in-person event: Webinars Online Workshops...
How to be an Effective Leader for Remote Employees
Whether you have been working with remote teams for a while, or are new to the concept, there are three specific things you can do to be an effective leader. Transcript (00:01)If you're a leader of workers who work from home or work remotely, there are some key...
Tips for Working Remotely
If you have recently started working remotely, or working from home... here are a few tips for you to be more successful. And if you have been working remotely for a while, but circumstances now have you home with other people such as kids or a spouse, you will find...
COVID-19 and the Events Industry
It would be an understatement to say the last month has been "interesting" in the events industry... or any industry for that matter. Coronavirus - or COVID19 - has created havoc across the world in many industries... including the events industry. Over the past...
![[Podcast] How to Successfully Market Your Business at Events](https://electralime.com/wp-content/uploads/2020/03/Podcast-mic-400x250.jpeg.webp)
[Podcast] How to Successfully Market Your Business at Events
I love talking about Exhibitor Marketing and was honored to be a guest on Victoria Caldwell's podcast recently. Listen in as we discuss why exhibiting at events should be part of your marketing strategy. Why you should use events as part of your marketing plan...
Event Marketing vs. Event Management – Which do you need?
Every event is made up of a variety of parts that fit together like a puzzle. Successful events have all of those puzzle pieces working together at the right time and place. Marketing is one of those puzzle pieces that is an essential part of every successful event....
5 Mistakes to Avoid When Exhibiting at Trade Shows
Does your company exhibit at trade shows and conferences to gain exposure? Here are 5 mistakes to avoid when exhibiting at a trade show: Trade Show Mistake #1 - Exhibit without a Plan It's almost time to exhibit? Do you have your plan? Now if you are like many...
Watch my latest video bloopers
Yes - I am putting this out for public enjoyment. Time to laugh with (at) me as we go through my latest video bloopers. After filming 24 live videos and 20 screenshares for my latest product launch (Funnel Building Mastery), I started losing my ability to speak simple...
9 years of Lessons in Being an Entrepreneur
This is an exciting week here, as I am celebrating my 9 year anniversary of starting this company and being an entrepreneur! In today's world, being in business for 9 years makes your business established and old... as many entrepreneurs don't get past year 2 or 3. ...
An Easy Way to Use Quizzes in Your Business
Do you use quizzes as part of your Marketing? If not, you should! Quizzes provide a quick and easy way to learn more about your prospects and their needs. They allow you to also customize your messaging based on their answers. And... quizzes are addictive! Think...
An Easy Way to Add Guest Contacts into Infusionsoft using PlusThis!
Do you run live or virtual events where you allow your attendees to bring guests? If not - you should! This is a great way to get more "butts in seats" and also a way to get new leads as people bring their friends or colleagues. In the past, there has been a bit of a...
Using Infusionsoft’s New Mobile Responsive Landing Pages
Last week at ICON17, Infusionsoft announced and released the New Mobile Responsive Landing Pages! I cannot wait for you to try them out. The new landing pages are mobile responsive, drag and drop and the templates are beautiful! They have a number of templates already...
Avoiding Shiny Object Syndrome: Here Are The Tools You Really Need
It's a New Year and instead of making resolutions, I "clean house." I don't know about you, but I used to have major issues with "shiny object syndrome" as an entrepreneur... you know, the latest and greatest software, tool, training, or whatever else you can think of...
Focusing on YOUR Business
If you follow me on social media, you will know that last week, one of my clients flew to Phoenix to spend two days working with me on her business and her new coaching programs. Lakeshia is a personal development coach who is launching her new product, Life School...
Infusionsoft Releases New Email Builder!
Yesterday, Infusionsoft released the New Beta Email Builder! I cannot wait for you to try it out. I obtained pre-release access back in November and absolutely LOVE the new builder. There are templates, a drag and drop interface, and (wait for it!).... it is MOBILE...
Do you really own your domain name?
Ok – this may sound like a rant, but I am writing this because it is important for you to read it…
Does this scenario sound familiar? You are launching a new business or new product and have your assistant purchase the perfect domain name for you. Or maybe you have your spouse buy it, or you business partner. No big deal, right?
Wrong! Depending on how the account was set up, you may have no legal access to your own domain name.
How to Customize Your Search Results in Infusionsoft
This morning I was on a Kickstart call with a new Infusionsoft client and he was sharing his frustration on what fields appear in the Contact search results. What most people don't realize is that the search results appearance is easily customizable! Watch the video...
The smallest change can have the biggest impact
It’s confession time! Does it ever amaze you how we can implement things for our clients but still have huge holes in our own business? I had a huge one – and it was wreaking havoc in my time management.
My clients rely on my to implement systems in their business. These systems usually revolve around marketing automation, but business system processes are always involved as well. The irony is I had one area of my business where I had not implemented a system and it was truly affecting my business!
Another Infusionsoft Implementation Accelerator in the Books!
Imagine… coming to Chandler, Arizona and spending 3 days focusing ONLY on what needs to be done for your business. You get access to a project manager who is there just for you… to help strategize and implement your campaigns and marketing. You also get access to the BEST creative services team ever, including:
Keeping Your Website Safe from Malware
Apparently, my website has had a large red target painted on it for the last two months! About 2 months ago my site was hacked (entry point unknown) and malware was placed on my site. This last weekend my site was attacked by the SoakSoak malware attack. You can only imagine how my heart dropped when I received an email from Google telling me that not only did my site have malware on it, but that I had also been blacklisted by Google!
So what can you do to keep your website safe? There are no guarantees but here are some key elements…
5 Years… and Counting
It's time to celebrate! 5 years ago today, this company was launched! In a world where 80% of small businesses fail in the first 18 months, I am very blessed to be celebrating our 5 year anniversary. What have I learned over the last five years? A LOT!!! Running...
Mastering the World of Virtual Clients and Virtual Sales
Last week, I had the pleasure of being interviewed by Deanna Potter on Women Leading the Way Radio: Sassy Sales & Business Development. During the podcast, I shared my experience, techniques, and philosophy on how I have mastered the world of virtual client care...
7 Ways to Automate Your Business
If you feel overwhelmed by the multitude of tasks that need to be done on a daily basis in your business, you need to start automating those items. Automation doesn't mean a robotic, cold approach to business, but rather a thought out, strategic plan that increases...
Why you really DO need to reset your passwords
You have probably seen references to the internet bug Heartbleed all over the news and the web. This bug affects the framework that many websites you to privately send and receive data. Personally, I have been receiving emails for 2 days now from various companies...
What You Can Do With Infusionsoft Mobile (#escapethedesk)
I was super excited this morning with the release of Infusionsoft Mobile and wanted to walk you through a few of it's highlights. Infusionsoft Mobile is available for both Android and iPhones and can be found in the respective stores. Once you have installed the app...
Announcing our GroSocial Certification!
Lisa Schulteis of ElectraLime Marketing™, LLC is proud to announce that she is now a certified partner with GroSocial! GroSocial is a social media marketing software company whose web-based tools makes it easy for businesses to have a professional social presence,...
How to Reconnect with Old Leads – Infusionsoft Campaign
Like many business owners, I get so busy doing my client's work, I don't always do everything I should for my own business. Once I started using Infusionsoft, I knew that would change. So in December, I decided to create a new campaign asking ALL of the contacts in...
Infusionsoft’s Implementation Accelerator – 2013
Infusionsoft held another Implementation Accelerator on December 3rd - 5th at Infusionsoft's Headquarters in Chandler, Arizona. Infusionsoft Certified Consultants, Infusionsoft employees, and other contracted professionals were there to help small business owners...
When was the last time you updated your website?
Spring Cleaning for Your Website So many businesses treat their website like a brochure... a static piece of marketing material that really never changes. Oh - they may be writing blog articles to keep their content fresh, but when was the last time they truly...
Why I won’t connect with you on LinkedIn
It seems like every day, I receive a connection request on LinkedIn. With LinkedIn being one of my favorite social media sites, you would think that I would hit accept for every single invitation... but I don't. Why? Here are a few reasons: I don't know who you...
Online Tool Review: TimeTrade
Whether you schedule free consultations, client appointments, coaching calls or more, you can spend a LOT of time going back and forth trying to find a "perfect time" to meet. In my case, since 90% of my clients are located outside of my local area, scheduling can be...
The Power of Social Media in Times of Disaster
I don't know about you, but I have been glued to the TV and online news sources tonight - watching as the first responders and other volunteers sort through the rubble, after the devastating tornado in Moore, Oklahoma. My heart goes out to everyone affected by this...
Is Your Website Color Blind Friendly?
There are a lot of things to consider when building or updating your website. You need to think about layout, navigation, SEO and color. Most people and companies will spend a lot of time choosing the "right" colors - the colors that look good together. But have...
Top Website Mistakes – Who Are You?
Do your website visitors know who you are? When a new visitor comes to your website, you have 4 seconds to convince them to stay. No - that wasn't a typo. I didn't mean 40 seconds, I didn't mean 4 minutes... I meant 4 seconds. In 4 seconds, if you haven't captured...
Top Website Mistakes – Domain Name Horror Stories
There are a lot of mistakes that business owners can make when it comes to their websites - and one of the biggest mistakes I have come across is in regards to your domain name. When choosing a domain name for your business, never allow another person - consultant,...
Why You Need to Secure Your WordPress Website
According to recent reports by HostGator and CloudFlare, there is currently a significant attack being launched at WordPress blogs across the Internet. Hackers have launched this well-organized attack to gain access to usernames and passwords on WordPress sites. Here...
Changing Perspective – How it Benefits Your Business
As many of you know, I live in Wisconsin. It has been a very cold spring and we are anxiously awaiting warm weather there. A business trip took me to Phoenix, AZ last week where the daytime temps were in the 80's and 90's. I loved it! But then something funny...
Can You Use Any Clipart Image You Find on the Web?
How many of you go searching online when you need clipart or images for your blog articles, websites, business cards or other marketing materials? Do you pull images from Google images or other online sites? One of my clients had done this in the past... pulled an...
New on LinkedIn®: Skills Endorsements!
Have you worked with a Realtor® who goes the extra mile or a web designer that you love? You can now endorse them with a single click on LinkedIn®. LinkedIn® has introduced Skill Endorsements - a way to endorse one of your connections for a skill they have listed on...
Facebook Changed Your Default Email Without Telling You. How to Change it Back.
If you take a quick peak at your Facebook profile, you will notice that Facebook has replaced your default email address with a new one that ends with @facebook.com. This email service was launched by Facebook a while back, but is not in use by most users. In fact,...
What Politicians Can Teach Us About Email Marketing
Today is Election Day in Wisconsin and even if I never watched the television or read the newspaper, I would still know. Why? Because for the last two weeks, my phone has been ringing constantly with messages from politicians. As a result, I have not answered my...
Why You Shouldn’t Get Rid of Your Custom Facebook Welcome Page
You've been reading about all of the upcoming changes on your Facebook Business Page. The change you've probably heard the most about is that Facebook is no longer allowing you to determine a default landing page... all visitors will see your wall. You may be...
What You Need to Know About Facebook’s Changes
There were many rumors floating around over the last two weeks about changes to Facebook Business pages. Last Wednesday, Facebook unveiled the newest changes that will take effect on March 30, 2012. Cover Photo & Profile Picture One of the most obvious changes...
From the Mailbox – How Do I Block Facebook® App Status Updates?
A client asked this Facebook® question recently: "How I can get rid of the various application notifications (i.e. Farmville, Indiana Jones, Words with Friends, etc) from friends without deleting the friends that keep sending them?" That's a great question! When...
How to Use QR Codes to Build Your Business
You've started to see them everywhere... those little black and white squares that look similar to a bar code, but aren't quite the same. What are they? They are QR codes (abbreviated from Quick Response code) and they are two-dimensional codes that can be read by...
Do You Know What Others Are Saying About Your Company?
As I prepared for my presentation at the PPAW Annual Holiday Event, I found the following quote from the folks at Google regarding one's online identity... “Your online identity is determined not only by what you post, but also by what others post about you — whether...
A Go-Giver Attitude Witnessed in Person
In a world where there are books to build your business around every corner, it's hard to discern between the "can't miss" and the "don't need." However, every once in a while, you come across a little "gold nugget" which speaks not only to your business mind but...
How Do You Measure Success?
"How do you measure success? What makes you successful?" That was the questioned presented to me during a consultation with a potential client. We had discussed the multiple aspects of the project, we had discussed my rates and we had moved into a discussion of how...
Being Visible Even When You’re “Virtual”
I had an interesting experience last week. A client of mine was being interviewed by the local newspaper and he asked me to come to the interview. When the photojournalist arrived, my client introduced me as his "Virtual Assistant" - to which the photojournalist...
It’s time to celebrate!
Two years certainly goes by quickly! Two years ago I officially launched my company, Today's Virtual Edge. Although I had been working as a Virtual Assistant for a few years before that, I decided it was time to officially hang my "shingle". What an amazing ride it...
Mission of Mercy – Helping Alabama Tornado Victims (part 5)
Friday, July 29th. It is our last day here and we are bound and determined to finish Debra’s project. We plan to work until noon and then head back to the church to leave by 3pm at the latest. Best laid plans… Before we start working, we give her a gift from our...
Mission of Mercy – Helping Alabama Tornado Victims (part 4)
Thursday, July 28th. Heat index warning for today. Heat indexes are expected to be at least 105”. There is very limited shade at Debra’s house, so we prepare for the heat. We continue to clear out the trees that are entwined with other trees. We have to work around...
Mission of Mercy – Helping Alabama Tornado Victims (part 3)
Wednesday, July 27th. Back to job site #3 in Hanceville, AL – Debra’s house. She is glad to see the whole team there and a working skid steer. The skid steer starts removing some of the 5-6 foot long sections of trees that Brad and Erik cut yesterday. A group of us...
Mission of Mercy – Helping Alabama Tornado Victims (part 2)
Tuesday, July 26th. We gained a new team member last night. Erik has joined our team after driving in from the Houston area. So now we are a team of 11. We are headed back to job site #2 at Bobbi’s house. Wow – how overwhelming. When we first arrived here yesterday...
Mission of Mercy – Helping Alabama Tornado Victims (part 1)
“Day of Devastation” – that is the name of the book published about the Alabama tornadoes that hit on April 27, 2011. More than 50 tornadoes devastated the State of Alabama that day. Sunday – July 24th. Our team of 10 from St. Paul Lutheran Church in Grafton, WI are...
What makes you unique?
"What makes you unique, Lisa?" Wow! That was the subject line of an email I received this morning. The email was from a company who wanted to sell me items to help promote my branding and in terms of email marketing; they did a great job of getting my attention...
“Running Away” Can Help Build Your Business
When you read that title, did you think "What? Apparently Lisa has lost her mind! How can you run away and build your business?" That's exactly what I did this week. Now, I am not talking about running away for good, but rather leaving your "normal" surroundings to...
3 Simple and Effective Steps to Optimize Your LinkedIn® Profile
Many small business owners are just starting to dabble in Social Networking. When they decide it is time to start with Social Networking, they will often create a Twitter or Facebook account, however; many ignore the huge potential of LinkedIn. Some people view...
SlideShare – An Effective Business Tool
In a world where we as business owners are constantly trying to find effective ways to market our business, there seems to be an abundance of tools at our disposal. SlideShare (www.slideshare.net) has been on my radar as one of the tools that I have wanted to try for...
What Type of “Pumpkin Picker” Does Your Customer Need?
Today my daughter's class went on a field trip to the pumpkin farm. It was an absolutely beautiful day filled with blue skies and amazing fall foliage. Once the field trip was over and I was back in my office, I reflected on our experiences at the pumpkin farm. Then...
The Power of “Live” Networking
We live in the world of social networking - whether we like it or not. There is not a day that goes by that I am not in Facebook, LinkedIn or Twitter. (Yes - I admit it!) Many business owners are taking their first steps into social media. They are setting up...
Social Media: Certified Virtual Assistant Can Help You Navigate the Waters
Is your business engaged in Social Media or are you just beginning to think about "testing the waters"? The Social Media landscape is constantly changing, requiring business owners to keep up to date with changes to keep their competitive edge. Social Media continues...
Grand Opening Celebration!
We are just one week away from our Grand Opening Celebration and the excitement is mounting! Please join us for the Grand Opening of Today's Virtual Edge, a virtual assistant company based in Port Washington, WI. This will be both a Live and Virtual Event. For those...
Facebook, Twitter, LinkedIn… Oh My!
Does Social Media send your head spinning? There is one aspect of all social media that is the most important and the easiest to do. Ready to start?
Offering Your Clients What They Need? – Packages vs. A La Carte
Package deals or piece-meal service plans… what is the best solution? Well, it depends. You know that your customers’ needs are unique. Each customer is different. No matter what type of business you run, there will be two main types of customers whose needs you...
Get Over Your “Virtual” Fears
We all have obstacles and hurdles in our careers. I have found that my greatest obstacle is my prospective clients’ fear of the word “virtual”. I was recently interviewing with a Realtor I know who approached me who was looking for a “Virtual Assistant”. After we...
Back to the Basics – Part 3
I have been writing about how businesses can grow their business by going “Back to the Basics” and focusing on their most important asset… their clients. In this segment, I wanted to discuss the importance of communication. In this tech-savvy world, we have lost the...
Back to the Basics (Part 2)
My last blog discussed the importance of Customer Service. In this "Back to the Basics" series, we will be looking at a specific part of Customer Service - the Client Retention Program. If you do not already have a program in place, develop one! These programs can...
Back to the Basics (Part 1)
If someone asked you what your most important business asset is, how would you respond? The correct answer is "My Clients" or "My Customers. In today’s economy, customers are being pickier than ever about where they shop and who they do business with. They want more...
Introducing Today’s Virtual Edge!
Welcome to Today's Virtual Edge! My mission at Today's Virtual Edge is to partner with you to help your business achieve greater productivity, efficiency, and growth by providing professional, cost-effective business administrative solutions. Hopefully this blog will...
Marketing Strategy for Exhibitors and Event Producers
Get FREE Access to THE VIRTUAL EVENT MARKETING STRATEGY GUIDE