Event Industry News

Designing Events for Everyone: A Practical Guide to Accessibility in 2025 and Beyond

The European Accessibility Act (EAA) officially came into effect in June 2025, setting a new legal standard for how digital products and services must accommodate people with disabilities across the European Union. But whether your event takes place in Europe or not,...

Enhancing the Event Registration Experience: Overcoming Common Challenges

Event registration is a critical aspect of event planning that can greatly impact attendees' initial impression of your event or brand. It is essential to recognize and address the challenges that organizers and attendees often face during the registration process. By...

LIVE from the Northwest Event Show with Sessionboard!

LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...

5 Years… and Counting

It's time to celebrate! 5 years ago today, this company was launched! In a world where 80% of small businesses fail in the first 18 months, I am very blessed to be celebrating our 5 year anniversary. What have I learned over the last five years? A LOT!!! Running...

Mastering the World of Virtual Clients and Virtual Sales

Last week, I had the pleasure of being interviewed by Deanna Potter on Women Leading the Way Radio: Sassy Sales & Business Development. During the podcast, I shared my experience, techniques, and philosophy on how I have mastered the world of virtual client care...

7 Ways to Automate Your Business

If you feel overwhelmed by the multitude of tasks that need to be done on a daily basis in your business, you need to start automating those items. Automation doesn't mean a robotic, cold approach to business, but rather a thought out, strategic plan that increases...

Why you really DO need to reset your passwords

You have probably seen references to the internet bug Heartbleed all over the news and the web. This bug affects the framework that many websites you to privately send and receive data. Personally, I have been receiving emails for 2 days now from various companies...

What You Can Do With Infusionsoft Mobile (#escapethedesk)

I was super excited this morning with the release of Infusionsoft Mobile and wanted to walk you through a few of it's highlights. Infusionsoft Mobile is available for both Android and iPhones and can be found in the respective stores. Once you have installed the app...

How to Reconnect with Old Leads – Infusionsoft Campaign

Like many business owners, I get so busy doing my client's work, I don't always do everything I should for my own business. Once I started using Infusionsoft, I knew that would change. So in December, I decided to create a new campaign asking ALL of the contacts in...

Infusionsoft’s Implementation Accelerator – 2013

Infusionsoft held another Implementation Accelerator on December 3rd - 5th at Infusionsoft's Headquarters in Chandler, Arizona. Infusionsoft Certified Consultants, Infusionsoft employees, and other contracted professionals were there to help small business owners...

When was the last time you updated your website?

Spring Cleaning for Your Website So many businesses treat their website like a brochure... a static piece of marketing material that really never changes. Oh - they may be writing blog articles to keep their content fresh, but when was the last time they truly...