Hybrid Events: Meeting Your Audience Where They Are

Even as live events return, hybrid events are remaining strong players in the events industry. Why? Because hybrid events allow your attendees a choice... to attend in person or to attend virtually. What exactly is a hybrid event? It's an event that has both a...

Project Runway: Business Lessons You Shouldn’t Miss from the Finale

The season 19 finale of Project Runway had the usual excitement and anticipation as the four finalists waited to hear who would be named the winner. For the finale, the four designers were sent home with $10,000 each and six months to put together their 10-look...

Hindsight is 20/20… Especially in 2020!

They say that "Hindsight is 20/20"... and that saying is more applicable as we end 2020 than any other year.  As you look back on this year, what do you see? How do you plan for 2021? I share my perspective in this short video (3 min). Let me know your thoughts in the...
Top Website Mistakes – Domain Name Horror Stories

Top Website Mistakes – Domain Name Horror Stories

There are a lot of mistakes that business owners can make when it comes to their websites - and one of the biggest mistakes I have come across is in regards to your domain name. When choosing a domain name for your business, never allow another person - consultant,...

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Why You Need to Secure Your WordPress Website

Why You Need to Secure Your WordPress Website

According to recent reports by HostGator and CloudFlare, there is currently a significant attack being launched at WordPress blogs across the Internet. Hackers have launched this well-organized attack to gain access to usernames and passwords on WordPress sites. Here...

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Changing Perspective – How it Benefits Your Business

Changing Perspective – How it Benefits Your Business

As many of you know, I live in Wisconsin.  It has been a very cold spring and we are anxiously awaiting warm weather there. A business trip took me to Phoenix, AZ last week where the daytime temps were in the 80's and 90's.  I loved it!  But then something funny...

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Can You Use Any Clipart Image You Find on the Web?

Can You Use Any Clipart Image You Find on the Web?

How many of you go searching online when you need clipart or images for your blog articles, websites, business cards or other marketing materials?  Do you pull images from Google images or other online sites? One of my clients had done this in the past... pulled an...

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New on LinkedIn®: Skills Endorsements!

New on LinkedIn®: Skills Endorsements!

Have you worked with a Realtor® who goes the extra mile or a web designer that you love?  You can now endorse them with a single click on LinkedIn®. LinkedIn® has introduced Skill Endorsements - a way to endorse one of your connections for a skill they have listed on...

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What Politicians Can Teach Us About Email Marketing

Today is Election Day in Wisconsin and even if I never watched the television or read the newspaper, I would still know. Why? Because for the last two weeks, my phone has been ringing constantly with messages from politicians. As a result, I have not answered my...

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What You Need to Know About Facebook’s Changes

There were many rumors floating around over the last two weeks about changes to Facebook Business pages.  Last Wednesday, Facebook unveiled the newest changes that will take effect on March 30, 2012. Cover Photo & Profile Picture One of the most obvious changes...

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Marketing Strategy for Exhibitors and Event Producers

© 2022 ElectraLime Marketing®, LLC All rights reserved.

DISCLAIMER: These results are not typical. You may experience different results depending on the effort you put in, your experience, your background, your personality and your current business level. Our average client who implements our strategies generally increases the number of leads and sales they receive from exhibiting at an event.

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