How Do You Measure Success?

“How do you measure success?  What makes you successful?” That was the questioned presented to me during a consultation with a potential client.  We had discussed the multiple aspects of the project, we had discussed my rates and we had moved into a...

Being Visible Even When You’re “Virtual”

I had an interesting experience last week.  A client of mine was being interviewed by the local newspaper and he asked me to come to the interview.  When the photojournalist arrived, my client introduced me as his “Virtual Assistant” – to which the...

What makes you unique?

“What makes you unique, Lisa?” Wow!  That was the subject line of an email I received this morning.  The email was from a company who wanted to sell me items to help promote my branding and in terms of email marketing; they did a great job of getting my...

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