Project Runway: Business Lessons You Shouldn’t Miss from the Finale
The season 19 finale of Project Runway had the usual excitement and anticipation as the four finalists waited to hear who would be named the winner. For the finale, the four designers were sent home with $10,000 each and six months to put together their 10-look...
Hindsight is 20/20… Especially in 2020!
They say that "Hindsight is 20/20"... and that saying is more applicable as we end 2020 than any other year. As you look back on this year, what do you see? How do you plan for 2021? I share my perspective in this short video (3 min). Let me know your thoughts in the...
How to turn your Live Event into a Virtual Event
Whether you are hosting a workshop, large conference or internal employee sales meetings, you can convert those into virtual events. There are five main types of virtual events that you can utilize to convert your live in-person event: Webinars Online Workshops...
How to be an Effective Leader for Remote Employees
Whether you have been working with remote teams for a while, or are new to the concept, there are three specific things you can do to be an effective leader. Transcript (00:01)If you're a leader of workers who work from home or work remotely, there are some key...
Tips for Working Remotely
If you have recently started working remotely, or working from home... here are a few tips for you to be more successful. And if you have been working remotely for a while, but circumstances now have you home with other people such as kids or a spouse, you will find...
COVID-19 and the Events Industry
It would be an understatement to say the last month has been "interesting" in the events industry... or any industry for that matter. Coronavirus - or COVID19 - has created havoc across the world in many industries... including the events industry. The economic impact...
![[Podcast] How to Successfully Market Your Business at Events](https://electralime.com/wp-content/uploads/2020/03/Podcast-mic-400x250.jpeg)
[Podcast] How to Successfully Market Your Business at Events
I love talking about Exhibitor Marketing and was honored to be a guest on Victoria Caldwell's podcast recently. Listen in as we discuss why exhibiting at events should be part of your marketing strategy. Why you should use events as part of your marketing plan...
Event Marketing vs. Event Management – Which do you need?
Every event is made up of a variety of parts that fit together like a puzzle. Successful events have all of those puzzle pieces working together at the right time and place. Marketing is one of those puzzle pieces that is an essential part of every successful event....
5 Mistakes to Avoid When Exhibiting at Trade Shows
Does your company exhibit at trade shows and conferences to gain exposure? Here are 5 mistakes to avoid when exhibiting at a trade show: Trade Show Mistake #1 - Exhibit without a Plan It's almost time to exhibit? Do you have your plan? Now if you are like many...
Marketing Strategy for Exhibitors and Event Producers
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DISCLAIMER: These results are not typical. You may experience different results depending on the effort you put in, your experience, your background, your personality and your current business level. Our average client who implements our strategies generally increases the number of leads and sales they receive from exhibiting at an event.