Event Industry News

Designing Events for Everyone: A Practical Guide to Accessibility in 2025 and Beyond

The European Accessibility Act (EAA) officially came into effect in June 2025, setting a new legal standard for how digital products and services must accommodate people with disabilities across the European Union. But whether your event takes place in Europe or not,...

Enhancing the Event Registration Experience: Overcoming Common Challenges

Event registration is a critical aspect of event planning that can greatly impact attendees' initial impression of your event or brand. It is essential to recognize and address the challenges that organizers and attendees often face during the registration process. By...

LIVE from the Northwest Event Show with Sessionboard!

LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...

Tips for Working Remotely

If you have recently started working remotely, or working from home... here are a few tips for you to be more successful. And if you have been working remotely for a while, but circumstances now have you home with other people such as kids or a spouse, you will find...

COVID-19 and the Events Industry

It would be an understatement to say the last month has been "interesting" in the events industry... or any industry for that matter. Coronavirus - or COVID19 - has created havoc across the world in many industries... including the events industry. Over the past...

[Podcast] How to Successfully Market Your Business at Events

I love talking about Exhibitor Marketing and was honored to be a guest on Victoria Caldwell's podcast recently. Listen in as we discuss why exhibiting at events should be part of your marketing strategy. Why you should use events as part of your marketing plan...

Event Marketing vs. Event Management – Which do you need?

Every event is made up of a variety of parts that fit together like a puzzle. Successful events have all of those puzzle pieces working together at the right time and place. Marketing is one of those puzzle pieces that is an essential part of every successful event....

5 Mistakes to Avoid When Exhibiting at Trade Shows

Does your company exhibit at trade shows and conferences to gain exposure? Here are 5 mistakes to avoid when exhibiting at a trade show: Trade Show Mistake #1 - Exhibit without a Plan It's almost time to exhibit? Do you have your plan? Now if you are like many...

Watch my latest video bloopers

Yes - I am putting this out for public enjoyment. Time to laugh with (at) me as we go through my latest video bloopers. After filming 24 live videos and 20 screenshares for my latest product launch (Funnel Building Mastery), I started losing my ability to speak simple...

9 years of Lessons in Being an Entrepreneur

This is an exciting week here, as I am celebrating my 9 year anniversary of starting this company and being an entrepreneur! In today's world, being in business for 9 years makes your business established and old... as many entrepreneurs don't get past year 2 or 3. ...

An Easy Way to Use Quizzes in Your Business

Do you use quizzes as part of your Marketing? If not, you should! Quizzes provide a quick and easy way to learn more about your prospects and their needs. They allow you to also customize your messaging based on their answers. And... quizzes are addictive! Think...

An Easy Way to Add Guest Contacts into Infusionsoft using PlusThis!

Do you run live or virtual events where you allow your attendees to bring guests? If not - you should! This is a great way to get more "butts in seats" and also a way to get new leads as people bring their friends or colleagues. In the past, there has been a bit of a...