Event Industry News

Designing Events for Everyone: A Practical Guide to Accessibility in 2025 and Beyond

The European Accessibility Act (EAA) officially came into effect in June 2025, setting a new legal standard for how digital products and services must accommodate people with disabilities across the European Union. But whether your event takes place in Europe or not,...

Enhancing the Event Registration Experience: Overcoming Common Challenges

Event registration is a critical aspect of event planning that can greatly impact attendees' initial impression of your event or brand. It is essential to recognize and address the challenges that organizers and attendees often face during the registration process. By...

LIVE from the Northwest Event Show with Sessionboard!

LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...

Using Infusionsoft’s New Mobile Responsive Landing Pages

Last week at ICON17, Infusionsoft announced and released the New Mobile Responsive Landing Pages! I cannot wait for you to try them out. The new landing pages are mobile responsive, drag and drop and the templates are beautiful! They have a number of templates already...

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Focusing on YOUR Business

If you follow me on social media, you will know that last week, one of my clients flew to Phoenix to spend two days working with me on her business and her new coaching programs. Lakeshia is a personal development coach who is launching her new product, Life School...

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Infusionsoft Releases New Email Builder!

Yesterday, Infusionsoft released the New Beta Email Builder!  I cannot wait for you to try it out. I obtained pre-release access back in November and absolutely LOVE the new builder.  There are templates, a drag and drop interface, and (wait for it!).... it is MOBILE...

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Do you really own your domain name?

Ok – this may sound like a rant, but I am writing this because it is important for you to read it…

Does this scenario sound familiar? You are launching a new business or new product and have your assistant purchase the perfect domain name for you. Or maybe you have your spouse buy it, or you business partner. No big deal, right?

Wrong! Depending on how the account was set up, you may have no legal access to your own domain name.

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How to Customize Your Search Results in Infusionsoft

This morning I was on a  Kickstart call with a new Infusionsoft client and he was sharing his frustration on what fields appear in the Contact search results.  What most people don't realize is that the search results appearance is easily customizable! Watch the video...

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The smallest change can have the biggest impact

It’s confession time! Does it ever amaze you how we can implement things for our clients but still have huge holes in our own business? I had a huge one – and it was wreaking havoc in my time management.

My clients rely on my to implement systems in their business. These systems usually revolve around marketing automation, but business system processes are always involved as well. The irony is I had one area of my business where I had not implemented a system and it was truly affecting my business!

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Another Infusionsoft Implementation Accelerator in the Books!

Imagine… coming to Chandler, Arizona and spending 3 days focusing ONLY on what needs to be done for your business. You get access to a project manager who is there just for you… to help strategize and implement your campaigns and marketing. You also get access to the BEST creative services team ever, including:

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Keeping Your Website Safe from Malware

Apparently, my website has had a large red target painted on it for the last two months! About 2 months ago my site was hacked (entry point unknown) and malware was placed on my site. This last weekend my site was attacked by the SoakSoak malware attack. You can only imagine how my heart dropped when I received an email from Google telling me that not only did my site have malware on it, but that I had also been blacklisted by Google!

So what can you do to keep your website safe? There are no guarantees but here are some key elements…

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Marketing Strategy for Exhibitors and Event Producers

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