Event Industry News

Designing Events for Everyone: A Practical Guide to Accessibility in 2025 and Beyond

The European Accessibility Act (EAA) officially came into effect in June 2025, setting a new legal standard for how digital products and services must accommodate people with disabilities across the European Union. But whether your event takes place in Europe or not,...

Enhancing the Event Registration Experience: Overcoming Common Challenges

Event registration is a critical aspect of event planning that can greatly impact attendees' initial impression of your event or brand. It is essential to recognize and address the challenges that organizers and attendees often face during the registration process. By...

LIVE from the Northwest Event Show with Sessionboard!

LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...

Get Over Your “Virtual” Fears

We all have obstacles and hurdles in our careers.  I have found that my greatest obstacle is my prospective clients’ fear of the word “virtual”. I was recently interviewing with a Realtor I know who approached me who was looking for a “Virtual Assistant”.  After we...

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Back to the Basics – Part 3

I have been writing about how businesses can grow their business by going “Back to the Basics” and focusing on their most important asset… their clients. In this segment, I wanted to discuss the importance of communication.  In this tech-savvy world, we have lost the...

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Back to the Basics (Part 2)

My last blog discussed the importance of Customer Service.  In this "Back to the Basics" series, we will be looking at a specific part of Customer Service - the Client Retention Program. If you do not already have a program in place, develop one!  These programs can...

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Back to the Basics (Part 1)

If someone asked you what your most important business asset is, how would you respond?  The correct answer is "My Clients" or "My Customers. In today’s economy, customers are being pickier than ever about where they shop and who they do business with.  They want more...

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Introducing Today’s Virtual Edge!

Welcome to Today's Virtual Edge!  My mission at Today's Virtual Edge is to partner with you to help your business achieve greater productivity, efficiency, and growth by providing professional, cost-effective business administrative solutions. Hopefully this blog will...

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Marketing Strategy for Exhibitors and Event Producers

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