Changing Perspective

Changing Perspective – How it Benefits Your Business

As many of you know, I live in Wisconsin.  It has been a very cold spring and we are anxiously awaiting warm weather there.

A business trip took me to Phoenix, AZ last week where the daytime temps were in the 80’s and 90’s.  I loved it!  But then something funny happened.  I got on a plane and flew to S. California where it was in the low 60’s.  I was freezing!  Now in Wisconsin, the low 60’s is shorts weather this time of year.  What changed?  My perspective.

When we step outside of our every day business lives and look at our business with a new perspective, we can be surprised by what we see.  Perhaps we see new ways to serve our clients.  Or maybe we see a better way to automate the everyday tasks of our business.  Even better – maybe we see something that we are doing that is not benefiting our business and we need to get rid of it.  Regardless of what we see, a change in our perspective is a great way to grow our business.

Unable to look at your business from another perspective?  Then ask someone else for their view.  You may be surprised at the insight they offer.

What changes do you see for your business?  Write them in the comments below.

 

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

 

 

About the Author

Lisa Schulteis bridges the gap between brain science and unforgettable events. As an event strategist with over a decade of experience, she translates behavioral science and neuroscience research into practical design strategies for conferences, corporate gatherings, and destination events.

Before working with associations and Fortune 500 organizations, Lisa worked in neuropsychology with Alzheimer’s patients at a research hospital, then traumatic brain injury and stroke patients in rehabilitation. She conducted assessments and developed rehabilitation plans with multidisciplinary teams. This foundation in how the brain processes and responds to experiences now informs every event she touches.

Lisa explains not just what works, but why it works and how to adapt evidence-based principles to specific audiences and goals. She speaks internationally on the neuroscience of engagement and believes that when we design with the brain in mind, we create experiences that truly stick.

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