COVID-19 and Events Industry

COVID-19 and the Events Industry

It would be an understatement to say the last month has been “interesting” in the events industry… or any industry for that matter. Coronavirus – or COVID19 – has created havoc across the world in many industries… including the events industry. Over the past month, the shift has been monumental, presenting unprecedented challenges and learning opportunities.

The economic impact on the exhibit and event industry is yet to be seen. However, there are important lessons for everyone in the industry as we watch these events unfold. My recent LinkedIn article delves into these lessons, discussing the essential need for flexibility and robust backup plans for Event Hosts, Exhibitors, and Attendees in these uncertain times. The article explores various strategies and considerations that stakeholders in the events industry must contemplate to navigate this crisis effectively. I encourage you to read the article for a deeper understanding of these strategies and to share your thoughts on the evolving landscape of the events industry in the wake of COVID-19.

Coronavirus: What the Pandemic Should be Teaching Event Planners, Exhibitors and Attendees.”

I invite you to read the article and let me know what you think.

About the Author

Lisa Schulteis bridges the gap between brain science and unforgettable events. As an event strategist with over a decade of experience, she translates behavioral science and neuroscience research into practical design strategies for conferences, corporate gatherings, and destination events.

Before working with associations and Fortune 500 organizations, Lisa worked in neuropsychology with Alzheimer’s patients at a research hospital, then traumatic brain injury and stroke patients in rehabilitation. She conducted assessments and developed rehabilitation plans with multidisciplinary teams. This foundation in how the brain processes and responds to experiences now informs every event she touches.

Lisa explains not just what works, but why it works and how to adapt evidence-based principles to specific audiences and goals. She speaks internationally on the neuroscience of engagement and believes that when we design with the brain in mind, we create experiences that truly stick.

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