Facebook, Twitter, LinkedIn… Oh My!

I had a new client contact me last week asking if I could help her with that new, all important phrase – Social Media (i.e. Facebook, LinkedIn, Twitter, etc).

Now for those of you out there who hear the words Social Media and start shaking your head, don’t worry – this is not going to be an article filled with tech jargon.  In fact, this client needs help with the most basic part of Social Media and I would argue the most important part.  What is that?  Building your list.

Whether you have the most impressive looking Facebook page or the best “Tweets” (comments on Twitter) out there, NONE of that matters if no one is listening.  You are talking to yourself and that will not build your business.

Instead, work on your list.  Find the people you want listening to you.  It’s not hard, but it will take time.  That is actually why my client hired me.  She has requested that I find the “right” people on Twitter to follow and invite the “right” people to follow her.  Who are the right people?  The ones who will help to actively build her business.

If you don’t have time to build your list or hate doing research, then outsource it.  Connect with one of those uniquely created people who love to sit at their computer and do research (otherwise known as Virtual Assistants). 

What can you outsource?  Virtually anything.


  • Finding new people to follow and people to follow you.
  • Creating an amazing backdrop for your Twitter profile page.


  • Finding new friends and/or fans.
  • Creating a unique Fan page for your business.


  • Pumping up your profile.
  • Finding new people to invite to follow you on LinkedIn.
  • Finding the “right” groups to belong to.
  • Finding the “right” answers to respond to in the Q&A section.

If you want to participate in social media, all of these items are important.  Can you do them on your own?  Absolutely.  However, if you don’t have the time, or don’t know where to start, or you need your lists compiled quickly, then I highly recommend outsourcing it.  Think of Social Media as a whole new way to network and get referrals and how that can help to grow your business.

To your continued success…

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