Spring Cleaning for Your Website
So many businesses treat their website like a brochure… a static piece of marketing material that really never changes. Oh – they may be writing blog articles to keep their content fresh, but when was the last time they truly updated their website?
Keeping the content of your entire website “fresh” is absolutely essential. I am experiencing this first hand right now, as I transition my company name from Today’s Virtual Edge to ElectraLime Marketing™. As I update each page with the new company name, I have come across a paragraph here and there or even a page that should no longer be on the site as it is outdated. I have had a couple of “That’s still on here?” reactions – as I realize that even I haven’t updated my website as thoroughly as I should.
We are all busy and have a lot of things to keep on top of when it comes to our marketing – but take the time to review your website to make sure it still represents who you are and what you do. Keep the content fresh, lively and interesting. How often should you review it? I would recommend at least once a year… preferably one a quarter.
Have you found outdated information on your website? I would love to hear about it! Please share in the comments below.
Image courtesy of Scottchan / FreeDigitalPhotos.net