As I prepared for my presentation at the PPAW Annual Holiday Event, I found the following quote from the folks at Google regarding one's online identity... “Your online identity is determined not only by what you post, but also by what others post about you — whether...
Marketing
A Go-Giver Attitude Witnessed in Person
In a world where there are books to build your business around every corner, it's hard to discern between the "can't miss" and the "don't need." However, every once in a while, you come across a little "gold nugget" which speaks not only to your business mind but...
How Do You Measure Success?
"How do you measure success? What makes you successful?" That was the questioned presented to me during a consultation with a potential client. We had discussed the multiple aspects of the project, we had discussed my rates and we had moved into a discussion of how...
Being Visible Even When You’re “Virtual”
I had an interesting experience last week. A client of mine was being interviewed by the local newspaper and he asked me to come to the interview. When the photojournalist arrived, my client introduced me as his "Virtual Assistant" - to which the photojournalist...
What makes you unique?
"What makes you unique, Lisa?" Wow! That was the subject line of an email I received this morning. The email was from a company who wanted to sell me items to help promote my branding and in terms of email marketing; they did a great job of getting my attention...
Blog articles about general marketing