Event Industry News

Designing Events for Everyone: A Practical Guide to Accessibility in 2025 and Beyond

The European Accessibility Act (EAA) officially came into effect in June 2025, setting a new legal standard for how digital products and services must accommodate people with disabilities across the European Union. But whether your event takes place in Europe or not,...

Enhancing the Event Registration Experience: Overcoming Common Challenges

Event registration is a critical aspect of event planning that can greatly impact attendees' initial impression of your event or brand. It is essential to recognize and address the challenges that organizers and attendees often face during the registration process. By...

LIVE from the Northwest Event Show with Sessionboard!

LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...

How Do You Measure Success?

"How do you measure success? What makes you successful?" That was the questioned presented to me during a consultation with a potential client. We had discussed the multiple aspects of the project, we had discussed my rates and we had moved into a discussion of how...

Being Visible Even When You’re “Virtual”

I had an interesting experience last week. A client of mine was being interviewed by the local newspaper and he asked me to come to the interview. When the photojournalist arrived, my client introduced me as his "Virtual Assistant" - to which the photojournalist...

It’s time to celebrate!

Two years certainly goes by quickly! Two years ago I officially launched my company, Today's Virtual Edge. Although I had been working as a Virtual Assistant for a few years before that, I decided it was time to officially hang my "shingle". What an amazing ride it...

Mission of Mercy – Helping Alabama Tornado Victims (part 5)

Friday, July 29th. It is our last day here and we are bound and determined to finish Debra’s project. We plan to work until noon and then head back to the church to leave by 3pm at the latest. Best laid plans… Before we start working, we give her a gift from our...

Mission of Mercy – Helping Alabama Tornado Victims (part 4)

Thursday, July 28th. Heat index warning for today. Heat indexes are expected to be at least 105”. There is very limited shade at Debra’s house, so we prepare for the heat. We continue to clear out the trees that are entwined with other trees. We have to work around...

Mission of Mercy – Helping Alabama Tornado Victims (part 3)

Wednesday, July 27th. Back to job site #3 in Hanceville, AL – Debra’s house. She is glad to see the whole team there and a working skid steer. The skid steer starts removing some of the 5-6 foot long sections of trees that Brad and Erik cut yesterday. A group of us...

Mission of Mercy – Helping Alabama Tornado Victims (part 2)

Tuesday, July 26th. We gained a new team member last night. Erik has joined our team after driving in from the Houston area. So now we are a team of 11. We are headed back to job site #2 at Bobbi’s house. Wow – how overwhelming. When we first arrived here yesterday...

Mission of Mercy – Helping Alabama Tornado Victims (part 1)

“Day of Devastation” – that is the name of the book published about the Alabama tornadoes that hit on April 27, 2011. More than 50 tornadoes devastated the State of Alabama that day. Sunday – July 24th. Our team of 10 from St. Paul Lutheran Church in Grafton, WI are...

What makes you unique?

"What makes you unique, Lisa?" Wow! That was the subject line of an email I received this morning. The email was from a company who wanted to sell me items to help promote my branding and in terms of email marketing; they did a great job of getting my attention...