"How do you measure success? What makes you successful?" That was the questioned presented to me during a consultation with a potential client. We had discussed the multiple aspects of the project, we had discussed my rates and we had moved into a discussion of how...
Business
Being Visible Even When You’re “Virtual”
I had an interesting experience last week. A client of mine was being interviewed by the local newspaper and he asked me to come to the interview. When the photojournalist arrived, my client introduced me as his "Virtual Assistant" - to which the photojournalist...
It’s time to celebrate!
Two years certainly goes by quickly! Two years ago I officially launched my company, Today's Virtual Edge. Although I had been working as a Virtual Assistant for a few years before that, I decided it was time to officially hang my "shingle". What an amazing ride it...
What makes you unique?
"What makes you unique, Lisa?" Wow! That was the subject line of an email I received this morning. The email was from a company who wanted to sell me items to help promote my branding and in terms of email marketing; they did a great job of getting my attention...
“Running Away” Can Help Build Your Business
When you read that title, did you think "What? Apparently Lisa has lost her mind! How can you run away and build your business?" That's exactly what I did this week. Now, I am not talking about running away for good, but rather leaving your "normal" surroundings to...
3 Simple and Effective Steps to Optimize Your LinkedIn® Profile
Many small business owners are just starting to dabble in Social Networking. When they decide it is time to start with Social Networking, they will often create a Twitter or Facebook account, however; many ignore the huge potential of LinkedIn. Some people view...
SlideShare – An Effective Business Tool
In a world where we as business owners are constantly trying to find effective ways to market our business, there seems to be an abundance of tools at our disposal. SlideShare (www.slideshare.net) has been on my radar as one of the tools that I have wanted to try for...
What Type of “Pumpkin Picker” Does Your Customer Need?
Today my daughter's class went on a field trip to the pumpkin farm. It was an absolutely beautiful day filled with blue skies and amazing fall foliage. Once the field trip was over and I was back in my office, I reflected on our experiences at the pumpkin farm. Then...
The Power of “Live” Networking
We live in the world of social networking - whether we like it or not. There is not a day that goes by that I am not in Facebook, LinkedIn or Twitter. (Yes - I admit it!) Many business owners are taking their first steps into social media. They are setting up...
Social Media: Certified Virtual Assistant Can Help You Navigate the Waters
Is your business engaged in Social Media or are you just beginning to think about "testing the waters"? The Social Media landscape is constantly changing, requiring business owners to keep up to date with changes to keep their competitive edge. Social Media continues...
Blog articles about general business