It would be an understatement to say the last month has been "interesting" in the events industry... or any industry for that matter. Coronavirus - or COVID19 - has created havoc across the world in many industries... including the events industry. Over the past...
![[Podcast] How to Successfully Market Your Business at Events](https://electralime.com/wp-content/uploads/2020/03/Podcast-mic-400x250.jpeg.webp)
I love talking about Exhibitor Marketing and was honored to be a guest on Victoria Caldwell's podcast recently. Listen in as we discuss why exhibiting at events should be part of your marketing strategy. Why you should use events as part of your marketing plan...
Every event is made up of a variety of parts that fit together like a puzzle. Successful events have all of those puzzle pieces working together at the right time and place. Marketing is one of those puzzle pieces that is an essential part of every successful event....
Does your company exhibit at trade shows and conferences to gain exposure? Here are 5 mistakes to avoid when exhibiting at a trade show: Trade Show Mistake #1 - Exhibit without a Plan It's almost time to exhibit? Do you have your plan? Now if you are like many...
Yes - I am putting this out for public enjoyment. Time to laugh with (at) me as we go through my latest video bloopers. After filming 24 live videos and 20 screenshares for my latest product launch (Funnel Building Mastery), I started losing my ability to speak simple...
This is an exciting week here, as I am celebrating my 9 year anniversary of starting this company and being an entrepreneur! In today's world, being in business for 9 years makes your business established and old... as many entrepreneurs don't get past year 2 or 3. ...
Do you use quizzes as part of your Marketing? If not, you should! Quizzes provide a quick and easy way to learn more about your prospects and their needs. They allow you to also customize your messaging based on their answers. And... quizzes are addictive! Think...
Do you run live or virtual events where you allow your attendees to bring guests? If not - you should! This is a great way to get more "butts in seats" and also a way to get new leads as people bring their friends or colleagues. In the past, there has been a bit of a...
Last week at ICON17, Infusionsoft announced and released the New Mobile Responsive Landing Pages! I cannot wait for you to try them out. The new landing pages are mobile responsive, drag and drop and the templates are beautiful! They have a number of templates already...
It's a New Year and instead of making resolutions, I "clean house." I don't know about you, but I used to have major issues with "shiny object syndrome" as an entrepreneur... you know, the latest and greatest software, tool, training, or whatever else you can think of...