Event Industry News

Designing Events for Everyone: A Practical Guide to Accessibility in 2025 and Beyond

The European Accessibility Act (EAA) officially came into effect in June 2025, setting a new legal standard for how digital products and services must accommodate people with disabilities across the European Union. But whether your event takes place in Europe or not,...

Enhancing the Event Registration Experience: Overcoming Common Challenges

Event registration is a critical aspect of event planning that can greatly impact attendees' initial impression of your event or brand. It is essential to recognize and address the challenges that organizers and attendees often face during the registration process. By...

LIVE from the Northwest Event Show with Sessionboard!

LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...

“Running Away” Can Help Build Your Business

When you read that title, did you think "What? Apparently Lisa has lost her mind! How can you run away and build your business?" That's exactly what I did this week. Now, I am not talking about running away for good, but rather leaving your "normal" surroundings to...

3 Simple and Effective Steps to Optimize Your LinkedIn® Profile

Many small business owners are just starting to dabble in Social Networking. When they decide it is time to start with Social Networking, they will often create a Twitter or Facebook account, however; many ignore the huge potential of LinkedIn. Some people view...

SlideShare – An Effective Business Tool

In a world where we as business owners are constantly trying to find effective ways to market our business, there seems to be an abundance of tools at our disposal. SlideShare (www.slideshare.net) has been on my radar as one of the tools that I have wanted to try for...

What Type of “Pumpkin Picker” Does Your Customer Need?

Today my daughter's class went on a field trip to the pumpkin farm. It was an absolutely beautiful day filled with blue skies and amazing fall foliage. Once the field trip was over and I was back in my office, I reflected on our experiences at the pumpkin farm. Then...

The Power of “Live” Networking

We live in the world of social networking - whether we like it or not. There is not a day that goes by that I am not in Facebook, LinkedIn or Twitter. (Yes - I admit it!) Many business owners are taking their first steps into social media. They are setting up...

Social Media: Certified Virtual Assistant Can Help You Navigate the Waters

Is your business engaged in Social Media or are you just beginning to think about "testing the waters"? The Social Media landscape is constantly changing, requiring business owners to keep up to date with changes to keep their competitive edge. Social Media continues...

Grand Opening Celebration!

We are just one week away from our Grand Opening Celebration and the excitement is mounting! Please join us for the Grand Opening of Today's Virtual Edge, a virtual assistant company based in Port Washington, WI. This will be both a Live and Virtual Event. For those...

Facebook, Twitter, LinkedIn… Oh My!

Does Social Media send your head spinning? There is one aspect of all social media that is the most important and the easiest to do. Ready to start?

Offering Your Clients What They Need? – Packages vs. A La Carte

Package deals or piece-meal service plans… what is the best solution? Well, it depends. You know that your customers’ needs are unique. Each customer is different. No matter what type of business you run, there will be two main types of customers whose needs you...