Event Industry News

Designing Events for Everyone: A Practical Guide to Accessibility in 2025 and Beyond

The European Accessibility Act (EAA) officially came into effect in June 2025, setting a new legal standard for how digital products and services must accommodate people with disabilities across the European Union. But whether your event takes place in Europe or not,...

Enhancing the Event Registration Experience: Overcoming Common Challenges

Event registration is a critical aspect of event planning that can greatly impact attendees' initial impression of your event or brand. It is essential to recognize and address the challenges that organizers and attendees often face during the registration process. By...

LIVE from the Northwest Event Show with Sessionboard!

LIVE from the Northwest Event Show! Join this fun interview with Lisa Schulteis, Founder of ElectraLime Marketing and Brian Tustin of Sessionboard.Full Transcript Lisa Schulteis (00:00): Hey everybody, it's Lisa Schulteis again, still on the floor here at Northwest...

Online Tool Review: TimeTrade

Whether you schedule free consultations, client appointments, coaching calls or more, you can spend a LOT of time going back and forth trying to find a "perfect time" to meet. In my case, since 90% of my clients are located outside of my local area, scheduling can be...

The Power of Social Media in Times of Disaster

I don't know about you, but I have been glued to the TV and online news sources tonight - watching as the first responders and other volunteers sort through the rubble, after the devastating tornado in Moore, Oklahoma. My heart goes out to everyone affected by this...

Is Your Website Color Blind Friendly?

There are a lot of things to consider when building or updating your website. You need to think about layout, navigation, SEO and color. Most people and companies will spend a lot of time choosing the "right" colors - the colors that look good together. But have...

Top Website Mistakes – Who Are You?

Do your website visitors know who you are? When a new visitor comes to your website, you have 4 seconds to convince them to stay. No - that wasn't a typo. I didn't mean 40 seconds, I didn't mean 4 minutes... I meant 4 seconds. In 4 seconds, if you haven't captured...

Top Website Mistakes – Domain Name Horror Stories

There are a lot of mistakes that business owners can make when it comes to their websites - and one of the biggest mistakes I have come across is in regards to your domain name. When choosing a domain name for your business, never allow another person - consultant,...

Why You Need to Secure Your WordPress Website

According to recent reports by HostGator and CloudFlare, there is currently a significant attack being launched at WordPress blogs across the Internet. Hackers have launched this well-organized attack to gain access to usernames and passwords on WordPress sites. Here...

Changing Perspective – How it Benefits Your Business

As many of you know, I live in Wisconsin. It has been a very cold spring and we are anxiously awaiting warm weather there. A business trip took me to Phoenix, AZ last week where the daytime temps were in the 80's and 90's. I loved it! But then something funny...

Can You Use Any Clipart Image You Find on the Web?

How many of you go searching online when you need clipart or images for your blog articles, websites, business cards or other marketing materials? Do you pull images from Google images or other online sites? One of my clients had done this in the past... pulled an...