Event Industry News
New on LinkedIn®: Skills Endorsements!
Have you worked with a Realtor® who goes the extra mile or a web designer that you love? You can now endorse them with a single click on LinkedIn®. LinkedIn® has introduced Skill Endorsements - a way to endorse one of your connections for a skill they have listed on...
Facebook Changed Your Default Email Without Telling You. How to Change it Back.
If you take a quick peak at your Facebook profile, you will notice that Facebook has replaced your default email address with a new one that ends with @facebook.com. This email service was launched by Facebook a while back, but is not in use by most users. In fact,...
What Politicians Can Teach Us About Email Marketing
Today is Election Day in Wisconsin and even if I never watched the television or read the newspaper, I would still know. Why? Because for the last two weeks, my phone has been ringing constantly with messages from politicians. As a result, I have not answered my...
Why You Shouldn’t Get Rid of Your Custom Facebook Welcome Page
You've been reading about all of the upcoming changes on your Facebook Business Page. The change you've probably heard the most about is that Facebook is no longer allowing you to determine a default landing page... all visitors will see your wall. You may be...
What You Need to Know About Facebook’s Changes
There were many rumors floating around over the last two weeks about changes to Facebook Business pages. Last Wednesday, Facebook unveiled the newest changes that will take effect on March 30, 2012. Cover Photo & Profile Picture One of the most obvious changes...
From the Mailbox – How Do I Block Facebook® App Status Updates?
A client asked this Facebook® question recently: "How I can get rid of the various application notifications (i.e. Farmville, Indiana Jones, Words with Friends, etc) from friends without deleting the friends that keep sending them?" That's a great question! When...
How to Use QR Codes to Build Your Business
You've started to see them everywhere... those little black and white squares that look similar to a bar code, but aren't quite the same. What are they? They are QR codes (abbreviated from Quick Response code) and they are two-dimensional codes that can be read by...
Do You Know What Others Are Saying About Your Company?
As I prepared for my presentation at the PPAW Annual Holiday Event, I found the following quote from the folks at Google regarding one's online identity... “Your online identity is determined not only by what you post, but also by what others post about you — whether...
A Go-Giver Attitude Witnessed in Person
In a world where there are books to build your business around every corner, it's hard to discern between the "can't miss" and the "don't need." However, every once in a while, you come across a little "gold nugget" which speaks not only to your business mind but...
Marketing Strategy for Exhibitors and Event Producers
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