The season 19 finale of Project Runway had the usual excitement and anticipation as the four finalists waited to hear who would be named the winner. For the finale, the four designers were sent home with $10,000 each and six months to put together their 10-look...
It would be an understatement to say the last month has been "interesting" in the events industry... or any industry for that matter. Coronavirus - or COVID19 - has created havoc across the world in many industries... including the events industry. Over the past...
Every event is made up of a variety of parts that fit together like a puzzle. Successful events have all of those puzzle pieces working together at the right time and place. Marketing is one of those puzzle pieces that is an essential part of every successful event....
Does your company exhibit at trade shows and conferences to gain exposure? Here are 5 mistakes to avoid when exhibiting at a trade show: Trade Show Mistake #1 - Exhibit without a Plan It's almost time to exhibit? Do you have your plan? Now if you are like many...
Do you use quizzes as part of your Marketing? If not, you should! Quizzes provide a quick and easy way to learn more about your prospects and their needs. They allow you to also customize your messaging based on their answers. And... quizzes are addictive! Think...
If you follow me on social media, you will know that last week, one of my clients flew to Phoenix to spend two days working with me on her business and her new coaching programs. Lakeshia is a personal development coach who is launching her new product, Life School...
Like many business owners, I get so busy doing my client's work, I don't always do everything I should for my own business. Once I started using Infusionsoft, I knew that would change. So in December, I decided to create a new campaign asking ALL of the contacts in...
Today is Election Day in Wisconsin and even if I never watched the television or read the newspaper, I would still know. Why? Because for the last two weeks, my phone has been ringing constantly with messages from politicians. As a result, I have not answered my...
You've been reading about all of the upcoming changes on your Facebook Business Page. The change you've probably heard the most about is that Facebook is no longer allowing you to determine a default landing page... all visitors will see your wall. You may be...
You've started to see them everywhere... those little black and white squares that look similar to a bar code, but aren't quite the same. What are they? They are QR codes (abbreviated from Quick Response code) and they are two-dimensional codes that can be read by...
Blog articles about general marketing